Your brand

A living scorecard of how your pasted reviews make your business look in public — plus clear insights on what to improve next.

Brand scorecard

Harbor Lane Coffee in the public eye

Cheektowaga, NY

Customers generally leave with a positive view. A few sharper replies on weak spots will push this higher.

Strong public impression

Overall brand score

75/100

Avg rating

3.8★

Reviews

Reply rate

100%

Public perception mix

How recent reviews likely read to someone discovering your brand.

Positive (4–5★)60%

Neutral (3★)20%

Critical (1–2★)20%

Star distribution

The raw rating shape behind your brand score.

5★

2 · 40%

4★

1 · 20%

3★

1 · 20%

2★

1 · 20%

1★

0 · 0%

Response posture

Silent reviews still shape public perception.

Replied

5 / 5

Still open

Themes showing up

Service · 2
Atmosphere · 2
Wait time · 1

Insights

Sample improvement areas — unlock AI insights with Professional.

Raise your average rating above 4.0

high

Your current average is 3.8 stars. Prioritize thoughtful replies on 1–3 star reviews and invite happy customers to share fresh experiences.

Watch recurring mentions of wait time

medium

1 lower-rated review mention wait time. Address this in operations and acknowledge it in replies when relevant.

Reviews in this scorecard

Add reviews you did not generate here, then turn off any that shouldn't affect your brand score. 5 included.

Jamie R.
5★
Best latte on the east side. The staff remembered my order on my second visit and the pastry case is dangerous in the best way.
Jamie, thank you — especially on a busy Saturday rush. See you next weekend.
Include
Chris T.
4★
Great coffee and vibe. Only wish the music was a little quieter for working on a laptop.
Chris, thanks for the honest feedback — we try to keep mornings laptop-friendly.
Include
Taylor M.
2★
Waited 22 minutes for two drip coffees on a Tuesday. One was lukewarm.
Taylor, I'm sorry — a 22-minute wait and lukewarm coffee is not the experience we want.
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Pat & Dana
5★Replied
Cozy spot after a Bills game — friendly baristas and the maple oat latte is unreal.
RepliedInclude
Riley P.
3★
Coffee was good. Parking lot is tight and the line was out the door — felt a little chaotic.
Riley, thank you for the straight talk. Weekend lines have picked up and we're working on the rush.
Include

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